Privacy Policy for Wax Studio

This Privacy Policy describes how we collect, use, and protect your personal information when you use our website and services. By accessing or using our website, you consent to the terms of this Privacy Policy.

Collection of Personal Information

We collect personal information when you use our website and services, including:

• Information you provide when you create an account, book an appointment, or make a purchase, such as your name, email address, phone number, and billing information.
• Information you provide when you link your account with third-party services such as Google or Facebook, including your name and email address.
• Information collected automatically through cookies and similar technologies, including your IP address, browser type, device type, and usage data.
• Information you provide when you opt in to receive SMS notifications, such as your phone number.

Use of Personal Information

We use your personal information to provide and improve our services, including:

• Processing appointments, purchases, and payments.
• Communicating with you about your appointments, purchases, and account information.
• Analyzing website usage and performance to improve our services.
• Sending promotional emails and SMS messages about services, offers, and updates.
• Personalizing your experience across our website and services.
• Using third-party tools such as Google Tag Manager and Meta Pixel to better understand usage and improve our services.

Analytics & Advertising

We use analytics and advertising technologies to better understand how visitors interact with our website, improve user experience, optimize appointment booking flows, measure marketing effectiveness, and protect against fraud and abuse.

• Our website may use tools such as Google Analytics, Google Tag Manager, Meta Pixel, Microsoft Clarity, and similar technologies. These tools may collect information about your interactions with our website, including pages visited, clicks, scrolling activity, device information, browser information, approximate location, referral sources, and appointment booking behavior.
• Some providers use cookies, pixels, session replay technology, and similar tracking technologies to help us analyze website performance and improve our services. Session replay tools help us understand usability issues by recording website interactions, but do not intentionally capture payment card information or sensitive account credentials.